What is Search engine optimization (SEO) Search engine optimization (SEO) is the process of guiding the website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. After you’ve identified a number of search keywords that potentially describes your business, you will be ready to create a search engine optimization plan for your website. KEYWORDS RESEARCH AND ANALYSIS Introduction to Keyword Research Business Analysis Types of Keywords Keyword Research Methodology Keywords Analysis Tools Competition Analysis Preparing a Keyword List for Project IMAGE TAG OPTIMIZATION Footer Optimization Creating an HTML and XML sitemaps URL Rewriting Techniques (301, 302) Robot.txt File Google SEO Guidelines OFF-PAGE OPTIMIZATION (OFFSITE) Introduction to Offsite Op