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What is Search engine optimization (SEO)

 

What is Search engine optimization (SEO)

Search engine optimization (SEO) is the process of guiding the website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. After you’ve identified a number of search keywords that potentially describes your business, you will be ready to create a search engine optimization plan for your website.



 KEYWORDS RESEARCH AND ANALYSIS

  •          Introduction to Keyword Research
  •          Business Analysis
  •          Types of Keywords
  •          Keyword Research Methodology
  •         Keywords Analysis Tools
  •          Competition Analysis
  •        Preparing a Keyword List for Project

 

IMAGE TAG OPTIMIZATION

  •         Footer Optimization
  •          Creating an HTML and XML sitemaps
  •          URL Rewriting Techniques (301, 302)
  •         Robot.txt File
  •         Google SEO Guidelines

 

OFF-PAGE OPTIMIZATION (OFFSITE)

  •          Introduction to Offsite Optimization
  •          Submission to search engines
  •         Linking Building Methodology
  •          Types of Linking Methods
  •         Free Links / Paid Links
  •          Directory Submissions for SEO
  •          Social Bookmarking
  •          Local Business Listing (Local SEO)
  •          Classifieds Posting
  •         Forum Signatures and Commenting
  •          Using Blogs for SEO
  •          Blog Commenting
  •          Press Release Submission
  •          Article Submissions
  •         Video Submissions
  •          Social Media Optimizatization Techniques (Basics)
  •         Tracking the Links and Page Rank

 

ON-PAGE OPTIMIZATION (ONSITE)

  •         Basics of Website Designing / Development
  •          Usability and User Experience in Website
  •          Onsite Optimization Basics
  •          HTML Basics for SEO
  •          Importance of Domain Names
  •          Website Structure and Navigation Menu Optimization
  •          HTML Validation using W3C
  •          Coding Best Practices
  •          Filename Optimization
  •          Title Tag Optimization
  •         Meta Tags Optimization
  •         Headers Optimization
  •          SEO Content Writing
  •          Page Speed Optimization Tool
  •          Anchor Links Optimization
  •          Internal Link Strategy
  •          Iframes / Frames effects on SEO

 

GOOGLE WEBMASTERS TOOLS

  •          Adding a Site and Verification Process
  •         Configuration / Settings
  •          Geographic Settings
  •          URL Parameters
  •          Site Links / Health
  •         Crawl Errors / Crawl Stats
  •          Google Fetch
  •          Blocking the Crawler and blocked pages
  •          Traffic
  •          Search Queries
  •         Links to Site / Internal Links
  •          Optimization / Sitemaps
  •          Remove URLS from index
  •          HTML Suggestions
  •          Content Keywords

 

REPORTS & MANAGEMENT

  •         Website Position Analysis
  •          Introduction to Google Analytics
  •          Installing Google Analytics
  •          Basics of Google Analytics
  •          Visitors Reports
  •          Geographic Reports
  •          Traffic Sources Reports
  •          Keywords Reports
  •          Goals and Conversions
  •          Live Project Exposure

LINK BUILDING

  •   An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.

 

IMPORTANCE OF INTERNET MARKETING

  •          Types of Internet Marketing Methods
  •          How the search engine works?
  •          Understanding the SERP
  •          Using Search Operators
  •          Google Search Engine Architecture
  •          Search Engine Algorithms
  •          Google Algorithm Updates
  •          Page Rank Technology
  •         Panda Update and its Importance
  •          Latest Updates about SEO Algorithms

 

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